The first gay network, Logo, announces its new show line up without any gay lead characters. Certainly that’s bad enough news, but even worse is the new crop of shows sound even more unwatchable than what Logo has already. Some of the gems you will be seeing on Logo very soon:
* “Wiseguys” a straight family with mob ties moves to LA to open bars and a restaurant.
* “Eden Wood’s World” — 7-year-old Eden “rocked” the pageant world, according to Logo, when she retired at the top of her career. The show will follow her transition into the entertainment industry.
* “The Baby Wait” a show chronicling the process of open adoption. The show will follow straight couples, single parents and the obligatory gay couple.
* “Design My Dog” A dog makeover show. [no joke]
Lisa Sherman, Executive Vice President of Logo, says gays and lesbians are leading “fully integrated” and “mainstream lives.” One can assume prior to the advent of Logo we must have been living segregated and subversive lifestyles only deserving of the incredibly horrible programming.
Logo’s goal is, according Ms. Sherman, “to honestly reflect our viewers’ lives.” And what better way to reflect a gay person’s life than to exclude them from shows on a network about themselves. Could it be that Logo plans to re-run this crap on some other family friendly Viacom property like VH1 for additional revenue in hopes to eek out a profit?
The next thing you know is Executive Vice President of Black Entertainment Television (BET) will be airing shows featuring white people. The Catholic Channel will only cover Kwanzaa, Rosh Hashanah and Ramadan. The Animal Channel will only have shows about humans. And from now on Telemundo will only be aired in English. You get the picture.
Regardless of how integrated people’s lives are, it doesn’t take away from the fact that we want to see entertaining programming about people like us. What Logo is essentially saying is “gay people don’t like to watch gay themed shows.” What they should be saying is, “We did a bad job at programming, lets go back to the drawing board.”
Logo only managed to produce one hit show in 6 years, Ru Paul’s Drag Race. The A-List New York had some potential but seemed to veer off track the second season with the addition of a very misplaced cast member and overly contrived story lines. Logo was initially happy with The A-List New York’s ratings, renewing it for a second season and creating a spin-off Dallas version. But it looks like The A-List was a bit too gay for Logo to even bother re-tooling it for success. [Officially a network director at Logo told markatlarge they don't have any news on The A-List New York--not a good sign for a show that was the darling of the network just a few years ago.]
The Logo executives will soon find out its poor performance has nothing to do with gay people leading fully integrated mainstream lives, but with its lack of originality. After this crop of programming flops I expect Logo’s management will be, as Ru Paul would say, “lip syncing for your life.”